Friday, November 22, 2013

2014 Mazda3 Ride 'n Drive Event: The Highlights

Mazda continues to roll out it's re-designed fleet of vehicles with the full suite of SKYACTIV Technologies.  As each new vehicle arrives, we (dealership personnel) get the opportunity to drive the vehicles on a closed circuit against their direct competitors.   Over the past year and a half, I have been able to test the Mazda CX-5 (compact SUV), the new 2014 Mazda6 (mid-sized sedan), and, most recently, the new 2014 Mazda3 (sedan and hatchback).  All these vehicles have been built on the new SKYACTIV platform and are definitely the best engineered vehicles Mazda has ever produced

Earlier this month, the 2014 Mazda3 Ride 'n Drive Event was held in Toronto where we got a chance to put the new2014 Mazda3 up against the Ford FocusVW Jetta, Honda Civic, and Hyundai Elantra on a demanding slalom course at the Toronto Congress Centre.  Click on the video link (above) to share some of the experience and excitement.

Unfortunately, I have not figured out a way to replicate this experience for my customers (other than to share the above video).  However, even on a more traditional test drive on city streets, the outstanding driving dynamics of the vehicle, show themselves. Already, reviews of the vehicle have been pouring in and they are all giving the car top grades.  For example, Road and Track Magazine awarded the 2014 Mazda3 Best Economy Car and said "You can drive it all day with a grin on your face. And you'll want to."